Identity
One logo needs several working forms
A wide wordmark can be perfect in the header and unreadable in a browser tab. A useful identity includes a compact mark designed for small sizes.
Use vectors where shape matters
SVG keeps a header mark sharp and usually light. The file should contain paths and an intentional viewBox, without a large empty canvas around the artwork.
Build a compact symbol
A favicon is not a reduced billboard. Simplify the mark for 16 and 32 pixels, check it on light and dark browser chrome and preserve a square source for larger device icons.
Sharing needs a composition
The social preview combines the mark, page title and enough contrast in a 1200 by 630 image. It should still make sense when a platform crops the edges.
The browser-based icon generator is available on the paired Serbian tool page. The selected file stays on the device.